About Us

DFDesign, excellent with specialized niches, is a one-stop design studio dedicated to cross-platform design and integration of social and digital media interactive marketing. We always believe that design is aimed at helping customers improve the embodiment of their brands, and thus indirectly promote sales growth while enhancing the sense of pleasure in various user experiences. Our service includes visual, graphic, interior, creative product design and development, environmental art design, etc. Combining our brand and media team, we are involved in design at the project planning stage. With creativity as the driving force, we constantly contribute good ideas to the dissemination of our partners' brands and products. Meanwhile, through joint exploration with each customer, DFDesign as well keeps accumulating to achieve its own breakthrough and growth. We hope to gallop in the field of design, transform many elements such as art, humanities, life form and so on into a new interpretation and deduction of the concept of space and visual, and provide customers with a more diversified space concept, and put it into perfect presentation.

开垦设计DFDesign由有着各自擅长细分领域的设计师组成，是专注于跨平台设计并整合社会化、数字媒体互动营销的一站式设计机构。我们一直认为，设计的目的是帮助客户更好的提升品牌诉求，进而间接促进销售成长和增加各种使用体验的愉悦感。以实用角度出发，以设计为载体，服务范围包含建筑咨询、景观设计、会展设计与服务、创意产品设计与开发、环境艺术设计与咨询、室内软装陈设设计与施工、园林绿化工程设计与施工等。结合我们的另一策划和媒体团队，在项目策划阶段就介入设计。以创意为驱动，我们不断将奇思妙想注入合作伙伴的品牌与产品的传播中。我们期望驰骋于空间领域，将艺术、人文、生活形态等多种原素转化成对空间概念的全新诠释与演绎，为客户提供更多元化的空间理念，并付诸完美呈现。

Founder Profile



Fang Ding, Creative, user-focused cross-sector designer with a proven track record for bringing solid ideas to market and creating value for clients and users alike. With exceptional experience in design management and techniques. She is a member of the Architectural Society of China, member of the Chinese Society of Landscape Architecture, Part-time Professor of Shanghai University of Engineering and Technology, international senior interior designer. 20 years professional experience, one of the founder-members of the upstream and downstream industrial chain of design. She is the author of more than 30 books, 41 papers in academic magazines, and has won the Asia-Pacific Space Art Master, the nomination of Big Ben Award in the UK, etc. She successfully held a solo exhibition of hand drawings on architecture and interior design at Zhu Yizhan Art Museum in Shanghai. She believes that designers should not only serve the wealthy and business consortia, but also help the elderly and the poor improve their living environment. She has been invited by the government to hold public welfare lectures on residential buildings several times. Innovation, creativity, Fang has actively promoted the exchange of design culture at home and abroad for many years.

丁方, 资深跨领域设计师，中国建筑学会、中国风景园林学会会员，上海工程技术大学兼职硕士生导师、国际高级室内设计师，从业近20年，设计上下游产业链发起人之一。曾获中国设计年度青年专家、金鹰设计赛金奖、亚太空间空间艺术大师、华鼎奖、大本钟神工奖提名等荣誉。尤擅长室内设计和软装陈设设计。著有30余本设计专业书籍，室内期刊专栏作家。曾在上海朱屹瞻艺术馆举办“云上提方——丁方建筑和室内设计手绘作品展”。多次受政府邀请举办住宅公益讲座。凭借广阔的国际视野，丁方多年来积极推动国内外设计文化的交流。

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